職稱 | 副教授兼副系主任 | |
---|---|---|
最高學歷 | 國立中山大學企業管理系博士 | |
專長領域 | 關係行銷、服務行銷、網路行銷、手機成癮行為、統計與研究方法 | |
電子郵件 | zhcheng@nkust.edu.tw | |
辦公室電話 | 16128 建工 / 16171 燕巢 | |
研究室 | 燕巢校區管二大樓MB308 |
校外經歷
校內經歷
Chang, Chun-Tuan, Cheng, Zhao-Hong*, Lee, Yu-Kang, and Chang, Chia-Han (2022), “A Close Look at Research on Pursuing the Right Formula for Cause-Related Marketing Advertising Reference”, International Journal of Advertising, Accepted. 【SSCI】
Wang, Chia-Nan, Cheng, Zhao-Hong*, Phan, Nguyen Ky Phuc, and Nguyen, Van Thanh (2021), “Scheduling Optimization Modelling: A Case Study of a Woven Label Manufacturing Company,” Computer Systems Science and Engineering, 38 (2), 239-249.【SCI】
Cheng, Zhao‑Hong, Chang, Chun‑Tuan, and Lee, Yu‑Kang (2020), “Linking Hedonic and Utilitarian Shopping Values to Consumer Skepticism and Green Consumption: The Roles of Environmental Involvement and Locus of Control,” Review of Managerial Science, 14, 61-85. 【SSCI】
Lee, Yu-Kang, Chang, Chun-Tuan, Cheng, Zhao-Hong, and Lin, You (2018), “How Social Anxiety and Reduced Self-Efficacy Induce Smartphone Addiction in Materialistic People,” Social Science Computer Review, 36 (1), 36-56.【SSCI】
Lee, Hsiao-Ching, Chang, Chun‐Tuan, Cheng, Zhao-Hong, and Chen Yen-Ting (2018), “Will an Organic Label Always Increase Food Consumption? It Depends on Food Type and Consumer Differences in Health Locus of Control,” Food Quality and Preference, 63, 88-96. 【SSCI】
Chang, Chun-Tuan, Lee, Yu-Kang, and Cheng, Zhao-Hong* (2017), “Baby Face Wins? Examining Election Success Based on Candidate Election Bulletin Via Multilevel Modeling,” Asian Journal of Social Psychology, 20 (2), 97-112.【SSCI, Best paper of the year】
Huang, Min-Hsin, Cheng, Zhao-Hong, and Chen, I-Chun (2017), “The Importance of CSR in Forming Customer-Company Identification and Long Term Loyalty,” Journal of Services Marketing, 31 (1), 63-72. 【SSCI】
Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2017), “Heads-Down Tribes across Four Asian Countries: Antecedents of Smartphone Addiction,” International Journal of Mobile Communications, 15 (4), 414-436. 【SSCI】
Huang, Min-Hsin and Cheng, Zhao-Hong (2016), “A Longitudinal Comparison of Customer Satisfaction and Customer-Company Identification in A Service Context,” Journal of Service Management, 27 (5), 730-750. 【SSCI】
Huang, Min-Hsin and Cheng, Zhao-Hong (2016), “Strategies to Enhance Consumers’ Identification with A Service Firm,” Journal of Services Marketing, 30 (4), 449-461. 【SSCI】
Lee, Yu-Kang, Chang, Chun-Tuan, Cheng, Zhao-Hong, and Lin, You (2016), “Helpful-Stressful Cycle? Psychological Links between Type of Mobile Phone User and Stress,” Behaviour & Information Technology, 35 (1), 75-86. 【SSCI】
Chang, Chun-Tuan and Cheng, Zhao-Hong (2015), “Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing,” Journal of Business Ethics, 127 (2), 337-350. 【SSCI】
Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, and Cheng, Zhao-Hong (2014), “The Dark Side of Smartphone Usage: Psychological Traits, Compulsive Behavior and Technostress,” Computers in Human Behavior, 31C, 373-383. 【SSCI】
Huang, Min-Hsin and Cheng, Zhao-Hong (2012), “The Effects of Inter-Role Conflicts on Turnover Intention among Frontline Service Providers: Does Gender Matter?,” Service Industries Journal, 32 (3), 367-381. 【SSCI】
鄭兆宏*、吳文豪、梁慧玫、謝采玲 (2022),“民宿業者在地認同感與顧客在地連結感之研究,” 觀光休閒學報,已接受。【TSSCI】
劉瑀溱、陳少萍、余淑雲、鄭兆宏 (2022),“共享經濟廣告該強調平台還是供應商好呢?廣告焦點對於廣告效果之影響,” 行銷評論,已接受。
留淑芳、鄭兆宏 (2022),“給錢還是給關心?經濟不利或文化不利學生就學扶助措施效益分析,” 商管科技季刊,已接受。
鄭兆宏、林鼎勝、林秀娟、郭涵恩 (2022),“品牌形象對外匯車購買行為影響之研究,” 亞太經濟管理評論 ,已接受。
許瓊文、傅振瑞、鄭兆宏、洪永政 (2022), “以快速關係觀點探討直播主與共同觀看者對直播購物意願之影響 ,”管理評論,第41卷,第1期,1-21。【TSSCI】
鄭兆宏、張純端、賴立婕 (2021),“你被「左右」了嗎?產品-價格圖片左右相對位置與解釋水平對產品評價的影響 ,” 臺大管理論叢,第31卷,第1期,155-187。【TSSCI】
陳靜宜、林雅筑、陳品頴、蔡彤琳、鄭兆宏* (2020),“網站品質能降低消費者知覺風險嗎?網路拍賣環境之實證分析,” 亞太經濟管理評論 ,第23卷,第1/2期,111-136。
鄭兆宏、林湘芩、洪名萱、林庭安、劉育如、余婕寧 (2019),“你(妳)衝動了嗎?網購平台特性與衝動性購買之研究,” 亞太經濟管理評論 ,第22卷,第1/2期,17-44。
丁碧慧、鄭兆宏*、黃慧玲 (2018),“小林眼鏡–連鎖眼鏡業的聰明展店策略,” 中山管理評論,第26卷,第4期,657-690。【TSSCI】
黃明新、鄭兆宏*、蘇香樺 (2017),“零售業顧客關係之動態研究,” 管理評論 ,第36卷,第1期,1-21。【TSSCI】
-研討會論文
Cheng, Zhao-Hong (2022), “Customer Experience Rules! Online Customer Experience and Consumer-Brand Identification: The Moderating Role of Product Type,” 2022 AMA Winter Academic Conference, Las Vegas, Nevada, USA. (MOST-109-2410-H-992 -022 -MY2)
Liu, Shu-Fang and Cheng, Zhao-Hong (2022), “Ethical or Utilitarian? The Antecedents of Attitude Ambivalence Regarding Online Meal Delivery Service During a Pandemic,” 2022 AMA Winter Academic Conference, Las Vegas, Nevada, USA.
Cheng, Zhao-Hong, Huang, Min-Hsin, Cheng, Chiao-Wen, and Cheng, Wen-Min (2021), “Social Media Marketing and Consumer-Brand Identification,” 2021 Frontiers in Services Conference, Florida, USA. (Online)
Cheng, Zhao-Hong, Wu, Wen-Hao, Cheng, Chiao-Wen, and Hsieh, Tsai-Ling (2021), “A Study of Place Identity and Place Bonding in the B&B Context,” 2021 Frontiers in Services Conference, Florida, USA. (Online)
Cheng, Zhao-Hong and Chang, Yu-Chen (2020), “Customer Experience is the Name of the Game! Investigating the Effect of Customer Experience on Relationship Quality in the Online Shopping Context,” Japan International Business and Management Research Conference, Tokyo, Japan.
Chang, Chun-Tuan, Cheng, Zhao-Hong, Chen, Jing-Yi, and Lee, Yu-Kang (2019), “Sad Face Sells in Cause-Related Marketing? The Right Formula Based on Emotional Expression, Consumption Context and Consumer Differences in Implicit Self-Theories,” ACR 50th Annual Conference, Atlanta, GA, USA. (MOST-108-2914-I-992 -009 -A1)
Lee, Yu-Kang, Chang, Chun-Tuan, Lin, You, Chang, Chia-Han, and Cheng, Zhao-Hong (2019), “Investigating the Contagion Effects of Problematic Smartphone Behaviors,” 2019 Asia-Pacific Conference on Management and Business (APCMB), Tokyo, Japan.
讓顧客幫你做行銷! 社群媒體顧客參與感之研究,科技部專題計畫(MOST 111-2410-H-992 -014 -MY2 ),計畫主持人,111.8-113.7。
111年度高雄市推動商圈特色營造輔導計畫,高雄市經發局委託案,共同主持人,111.6-112.5。
鹹檸檬醬網路行銷模式之研究, 產學合作計畫,計畫主持人,110.7-110.12。
市政建設與市政滿意度之研究: 以縣市合併十年基礎建設為例,高雄市政府研考會委託案,協同主持人,110.6-111.3。
顧客體驗才是王道! 線上顧客體驗與品牌認同感之動態研究,科技部專題計畫(MOST-109-2410-H-992 -022 -MY2 ),計畫主持人,109.8-111.7。
社群媒體行銷與品牌認同感之研究,科技部專題計畫(MOST-108-2410-H-992-057 ),計畫主持人,108.9-109.8。
數位口腔醫療服務精進調查研究計畫 ,經濟部技術處,計畫主持人,108.6-108.11。
中南部重點產業群聚未來發展研究,金屬工業研究發展中心,計畫主持人,108.4-108.11。
107年雲嘉南大專以上學歷潛力人才就業市場供需研析,勞動部勞動力發展署雲嘉南分署計畫,協同主持人,107.6-107.11。
沙鯊軟骨粉品牌視覺規劃設計產學合作計畫,產學合作計畫,共同主持人,107.05-107.09。
綠色社區根與芽行動在地實踐計畫:由大武崙社區到二仁溪流域,教育部大學實踐社會責任計畫,協同主持人,106.08-107.01。
以關係績效角度探討長期照護機構照護員長相與工作表現之關聯性,產學合作計畫,計畫主持人,106.10-107.01。
鯊魚軟骨粉市場調查暨網路行銷計畫,產學合作計畫,計畫主持人,106.10-107.01。
衡量不動產市場之熱度:交易資料與巨量資料的應用,產學合作計畫,共同主持人,106.10-107.01。
大陸地區保養品市場調查研究報告,產學合作計畫,計畫主持人,106.02-106.07。
智慧機械政策下南臺灣廠商發展策略探討研究報告,產學合作計畫,共同主持人,105.11-105.12。